Physical VS Digital Info Products - Which Is Best?

The allure of going totally digital is strong, thinking about that it can seriously cut down on manufacturing, dealing with and delivering expenses, but prior to you give up physical products, there are a variety of things to think about ...

As info-marketers, we've all thought of it: would not it be fantastic to totally remove the trouble of duplicating CDs and DVDs, handling printing and product packaging and eliminate shipping? Would not it be terrific to save all that loan? Electronic products would be pure profit, right? Well, it holds true that electronic or "digital" information products (PDFs, MP3s, MP4s, and so on) minimize those costs, however there are numerous advantages to having physical products, not the least of which is that you can charge more for them. For some reason, the perceived worth goes up when you have something that's physically tangible. People understand that they cost more to make and understand they require to pay more for them. There's likewise something called the "Thump Factor", which is an amusing way of stating that when you have a thick (heavy) product like a house study course and you drop it on the table, it goes "thump" like a huge textbook, making it appear significant and therefore, worth paying more for.

Another excellent factor for having physical items is that some individuals are simply not "up" on the current technology. They might be (we hope) at least able to play a CD or microboards qd dvd 123 dvd duplicator, but may not even understand how to download and play an MP3 - or they might not wish to. Maybe they like CDs and aren't good at handling files in their computers. Possibly they're much older and didn't grow up with computer systems. Maybe they're "touchy-feely" and have a requirement to feel a genuine product in their hands. The point is, individuals buy for a variety of factors so it's excellent to have a variety of items and formats readily available to cover those bases. The other thing to consider is how you are perceived as a company. You'll seem more reliable if you offer both physical and digital products, much like the "big kids" (and girls) do. Individuals tend to pay less for digital, there's the capacity for technical problems, and needing to offer technical assistance since someone can't get their PDF to open or can't get their audio/video to play properly ... well, that's no enjoyable. Likewise, there's the problem of individuals copying the digital files and emailing them around to their friends, potentially cutting into your revenue, although with CDs this is a prospective issue as well, thinking about how simple they are to copy.

Bottom line: for the moment, it's best to have both.